Digital Brand Protection involves proactively defending your brand in the digital space through the creation of a robust brand protection strategy to prevent illegal brand use and intellectual property violations’ – something that requires the continuous monitoring of internet data. Such strategies involve a combination of managing your domain name portfolio through registering, recovering and acquiring new domain names to reinforce your brand identity and visibility online, and thus avoid costly litigation.
Implementing a digital brand strategy helps to safeguard your brand from various online abuses from cybersquatting/domain-squatting, trademark infringement, typo squatting, web traffic diversions, unlawful defamation and other fraudulent / unauthorised activity. Such cases in effect steal from your bottom line. Digital brand protection increases your brand’s global reach by protecting your brand reputation and thus optimising your brand positioning in the marketplace.
All businesses, from the smallest to the largest brands operating in the digital space require an effective digital brand protection strategy. Safeguarding digital assets (domain names, digital channels & social media platforms, brand identity, website) is essential to any organisation’s success in the modern world.
Yes. Our team of experts can provide a comprehensive suite of digital brand protection services. We provide expert account management, investigations and consultancy services to our clients to help safeguard their digital assets.
ICANN stands for the Internet Corporation of Assigned Names and Numbers. It is the governing body that regulates the allocation of domain names across the the internet. ICANN are the regulatory body that have introduced the new gTLD program.
An internet address (domain) consists of several parts, one of which is the domain extension, also referred to as a top-level domain (TLD). There are different types of TLDs, for example, .co.uk is a country-specific domain. A gTLD, on the other hand, is an international extension. An example of this is, .com which stands for, commercial, and is the most common gTLD. Generic TLDs can be divided into two categories: sponsored and non-sponsored top-level domains. To obtain an internet address with a sponsored TLD, certain requirements must be fulfilled. These conditions are determined by the sponsors (companies or organisations) that are also responsible for monitoring guidelines and general management of their TLD. Some examples of sponsored domain extensions are .gov (for US government institutions), .int (for international organisations), and .jobs (for company job offers).
The price of a particular gTLD varies according to the price set by the registry in question.
Country code Top Level Domains internet Top Level Domains that are issued for a particular country or geographical territory. Examples include .ie (Ireland), .uk (United Kingdom) or .au (Australia).
Internationalised Domain names (IDN’s) are internet domain names that are presented in a particular native alphabet or language specific script. Examples include Chinese, Korean, Hebrew or Arabic.
The Uniform Rapid suspension provides streamlined support to trademark owners in cases of trademark violation, by suspending a particular domain name. In circumstances where infringement is unambiguous, the URS provide a cost effective and time efficient resolution service. In cases of trademark abuse where infringement is ambiguous, trademark owners must file a dispute with the Uniform Domain Names Dispute Resolution Policy (UDRP).
The Post-Delegation Dispute Resolution Procedure (PDDRP) protect rights owners or trademark owners against misconduct and malpractice by a registry operator. It serves as a platform for filing complaints against various registries.
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